Riad Bensouda
ASCAAD 2010 Sponsors

Conference /

Conference Committees
Int. Review Committee

Keynote Speakers


conference Committees /

Scientific Committee
Amar Bennadji The Robert Gordon University UK
Bhzad Sidawi University of Dammam KSA
Organising Committee
Abdelghani Tayyibi University of Fes Morocco
Amar Bennadji The Robert Gordon University UK
Zaki Mallasi Perkins + Will USA
Aghlab Al-Attili The University of Edinburgh UK
Abdelkader BenBassou Inspecteur régional de l'Habitat, l'Urbanisme et l'Aménagement de l'Espace de la région Fès-Boulmane. Morocco


Int. Review Committee /

Mahmoud Abdellatif
University of Dammam
Henri Achten Eindhoven University of Technology Netherlands
Aghlab Al-Attili The University of Edinburgh UK
Wael Al-Azhari The University of Jordan Jordan
Faisal Al-Jawabra
The University of Bath
Michael Ambrose University of Maryland UK
Marc Aurel Schnabel The University of Hong Kong China
Azzedine Belakehal
Mohamed Khider of Biskra University
Amar Bennadji The Robert Gordon University UK
Caerlos Calderon Newcastle University UK
Cristina Caramelo-Gomes
Universidade Lusiada de Lisboa
Nancy Cheng
University of Oregon
Doug Forbes
University of Dundee
Neveen Hamza Newcastle University UK
Tarek Hassan
Loughborough University
Hany Hossam Eldin
Cairo University
Hesham Khairy Abdelfattah Issa Cairo University Egypt
Tarek Hassan
Loughborough University
Atsuko Kaga
Osaka University Japan
Nabeel Koshak Umm Al-Qura University KSA
Taher Kouider The Robert Gordon University UK
Thorsten M. Lomker
University of Sharjah UAE
Zaki Mallasi Perkins and Will USA
Bob Martens Vienna University of Technology Austria
Ahmad Okeil Abu Dhabi University UAE
Ahmad Rafi M. E. Multimedia University Malaysia
Rabee Reffat KFUPM KSA
Bhzad Sidawi
University of Dammam KSA
Marc Aurel Schnabel The University of Hong Kong China
Pedro Soza University of Chile Chile
Jerzy Wojtowicz University of British Columbia Canada


Keynote Speakers /

Nancy Cheng

nancy Cheng's Photo 

Associate Professor Nancy Yen-wen Cheng, RA, LEED AP, is Director of University of Oregon's Portland Architecture Program where she teaches architectural design and computer methods.  She researches how digital tools shape the design thinking.  She is interested in maximizing creative engagement through sketching, handcraft and material properties combined with sophisticated modeling and machine processes.  Since teaching at the University of Hong Kong in 1993-96, Nancy has studied how the Internet can foster learning communities.  She is working with the Inter/National Coalition for Electronic Portfolio Research to explore how Web 2.0 tools can support development of communication and collaboration skills.  Her students have worked with Oregon intentional communities to envision sustainable housing. 
      Professor Cheng is President of the Association of Computer Aided Design in Architecture (ACADIA) in 2010-2011.  She chaired the national American Institute of Architects' Technology in Architectural Practice group in 2004, co-chaired a Fabrication conference in Toronto and has edited issues of the International Journal of Architectural Computing. 
      Prior to teaching in Hong Kong, she worked for Boston architectural firms such as Kallmann, McKinnell and Wood and Raphael Moneo. She holds a bachelor's degree from Yale University and a master's degree from Harvard Graduate School of Design.

Keynote Speech 1: Sustainability through Community

What role can technology play in creating a more sustainable environment? Nancy Cheng will explain how digital methods can support the complexity of ecologically and socially sustainable building design, using examples from University of Oregon's top-rated curriculum. In Oregon's Sustainable Cities Initiative, twenty classes from architecture, planning, and landscape architecture in two locations focused on the challenges of one suburban community in 2009-2010. City planners provided information about the complexity of the design challenges, faculty could share contacts and resources, the work from one class could inform the next. So City Hall program requirements that students synthesized from employee interviews could inform subsequent design studios.
      Strategic building development requires the understanding of wildlife habitat, stormwater remediation and air quality: factors that can be supported by digital visualization. Investigation of the suburb's natural amenities and open space allows re-interpretation successful urban models into new hybrids for a less dense situation. In Nancy Cheng's Shaping Light studio, students approached the design of commuter rail stations from the micro material scale to the macro site analysis scale. They lasercut different materials to test out optical qualities so they could envision station components under daylighting and electrical lighting. They studied basic performance analysis to understand how external facade shading would influence the interior room comfort levels.
      Online communication can boost synergetic thinking between diverse parties. The online record of work-in-progress blogs allow city representatives and interested professionals to keep up and contribute comments. The student blog posts can flow into a course website where class resources and products are centralized. Student design ideas can illuminate facets of the problem and provide visual references for debating alternatives. Web 2.0 tools can increase interdisciplinary communication and involve stakeholders for real-time participation.  

Neil Katz

Neil Katz 

Neil Katz is an architect with the firm Skidmore, Owings & Merrill. During the last 25 years with SOM he has been involved in the "computational design" aspect of many projects, often suggesting and creating unique solutions to a variety of issues that occur in the design and documentation phases of (typically large and complex) projects: issues involving geometric complexity, performance analysis, process automation, etc. -- often creating computational tools to address these.
      Neil has taught computational design courses and studios at NYU, the NY School of Interior Design, Parsons [the New School] for Design, and Stevens Institute. He has also lectured about computational design and his work at many schools and conferences worldwide.

Keynote Speech 2: Algorithmic Modeling / Parametric Thinking
Creative Computational Solutions to Design Problems

and designers have often used computational design techniques in their design process, even without "computers" as we know them today, from designing spaces which activate at the instant of the solstice sunrise, to creating geometrically complex and structurally innovative cathedrals. Computational design is a process of designing and a way of thinking; contemporary tools can promote and enhance this process.
      As early as the 1960s and 1970s research has fostered the development of computational tools, taking advantage of new technology in hardware and software, for architects and designers. Although much of this work has taken place in academic institutions, Skidmore, Owings & Merrill committed itself during this time as well to develop such tools for its own practice, hoping to: 1. increase the efficiency of our work, and 2. develop innovative designs more closely meeting design (aesthetics, programmatic) goals and technical (structural, environmental) strategies.
SOM in the mid-1980s, combining his interests in geometry and in these exciting new tools, Neil Katz, an architect, has been exploring computational techniques on many projects, during various phases of projects, and with various tools. He has explored design options and variations; developed methods to communicate and document complex designs; and worked closely with other architects, structural engineers, sustainability experts (and even an astronomer) to study designs which are a synthesis of many factors. Creating tools (or tools within tools), some extremely focused to satisfy a particular project requirement and others generalized to be used on many projects, is a tangible result of his participation with a project team on a design, but it's primarily the collaborative nature of the work and the design processes ("thinking" processes) that are responsible for the innovations.
      Neil's talk will focus on examples of projects for which this methodology has been particularly strong and the results very exciting. He will also discuss examples of research of algorithmic processes in creating designs inspired by artists and cities.


Sponsors /

- Ecole Nationale d'Architecture De Fes
- Robert Gordon University
- University of Dammam
- King Fahd University of Petroleum & Minerals
- CeDEP: Centre for Development, Environment and Policy


Registration /

Registration fees are as follows:

1- Category I (Early Booking Fee BEFORE 15th September 2010):

           - Non-student delegates- £180

           - Student delegates- £140

2- Category II (Standard Booking Fee AFTER 15th September 2010):

           - Non-student delegates- £220

           - Student delegates- £180


Payment Methods:

1- Payment can be made on-line via the Scott Sutherland School of Architecture & Built Environment at the Robert Gordon University's website:

           - ASCAAD5 - 2010 on-line payment (click)

2- Payment can be made by bank transfer using the details below:

           - Bank Name: The Bank of Scotland,
           - Branch: Queens Cross Branch
           - Address: 39 Albyn Place,
                   City: Aberdeen
            Postcode: AB10 1YN
             Country: United Kingdom
           - Account Name: The Robert Gordon University (Income Account)
           - Account Number: 06003836
           - Sort Code: 80-05-14
           - Swift Code: BOFSGB21353
           - Iban Number: IBAN GB08 BOFS 8005 1406 0038 36.

Please quote the reference: ID709 069.


Once you made the payment please fax the proof of payment to:

                                00 44 1224 263504.


                       Email it to:  a.bennadji@rgu.ac.uk

N.B: No payment is accepted on the conference days.



Program /

Please download the ASCAAD 2010 programme here (PDF file).


Poster /

Ascaad Poster



Ecole Nationale d'Architecture
University of Dammam
SOAS-CeDEP Centre for Development, Environment and Policy at SOAS School of Oriental and African Studies